Assessment
Donor App Analytics Assessment
A fixed-scope reading of gift patterns, appeal response, and retention inside your donor-facing app, delivered as a written brief plus a live walkthrough.
Enquire about this review
Who this is for
Fundraising coordinators and programme directors at Malaysian nonprofits whose supporters already give through a donor-facing app — and who need a clear picture of first gifts, second gifts, and quiet drop-offs before the next board meeting.
What you receive
- A written analytics brief covering gift frequency bands, lapsed cohorts, recurring-give health, and appeal attribution for the campaigns you nominate
- Annotated notes on friction points in the giving path (screens, confirmation steps, receipt timing) based on the event data you share
- A 90-minute walkthrough with your fundraising lead (and optional board chair)
- A one-page action list ranked by effort versus likely donor impact
What is included
Export review of the last 12 months of gift and session events (or the longest window you can safely share), two clarification calls, the brief, and the walkthrough. We work from the data exports and screen recordings you provide — we do not install tracking code unless you explicitly request a separate technical add-on.
What is excluded
App redesign, payment-gateway changes, paid media buying, and ongoing hosting. Those sit with your developers or agencies. We also do not store donor identity fields beyond the engagement; personal data is handled under our privacy terms.
Process
- Intake — You send exports, campaign calendar, and a short note on what the board needs to decide.
- Reading — We map gift cohorts, appeal response, and drop-off moments.
- Brief — You receive the document five working days before the walkthrough.
- Walkthrough — We walk the findings, answer questions, and agree next experiments.
Preparation
Nominate one contact who understands both fundraising calendar and the app. Redact national ID numbers and full bank details from exports before sharing. A 30-minute screen walkthrough of the live giving path helps us interpret the numbers.
Constraints
Typical turnaround is three to four weeks after complete exports arrive. Peak calendar months (Ramadan appeals, year-end giving) may extend scheduling by one week. We work in English; Bahasa Malaysia summaries available on request for board packs.
Pricing basis
Engagements start from RM 4,800 for a single-app review with up to three major campaigns in scope. Larger multi-programme organisations receive a written estimate after intake.
Next step
Request an assessment and tell us which quarter’s campaigns matter most.