Focused review
Donation Funnel Review
A focused study of where supporters stall between opening your donor app and confirming a gift.
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Scope
We reconstruct the path from first open to confirmed gift using your event exports and a recorded walkthrough of the live screens. The deliverable names the two or three stalls that cost the most abandoned gifts — with plain-language recommendations your developer can action.
Good fit when
You are about to change receipt copy, add a new payment method, or launch a major appeal and want a baseline before traffic rises.
Deliverable
A short funnel memo (usually 6–8 pages) plus annotated screenshots. No ongoing retainer unless you add Monthly Donor Reporting afterward.