Reading second gifts after a festival appeal
Why first-gift spikes after festive campaigns can hide a quieter problem in the following sixty days.
Field notes
Field notes
Practical notes on donor-app behaviour, appeal timing, and board-ready numbers for Malaysian nonprofits.
What to redact before you share a donor export
A short checklist so analytics work can proceed without circulating national ID numbers or full payment details.
Three questions your board will ask about the donor app
Prepare answers on attribution, recurring health, and drop-off points before the analytics brief reaches the table.
When a funnel review beats a full assessment
Choose the shorter engagement when you already trust your gift history and need clarity on one stubborn stall.