Reading second gifts after a festival appeal
Why first-gift spikes after festive campaigns can hide a quieter problem in the following sixty days.
Appcornercore
Numbers that respect every gift behind your donor app
We read donation patterns, appeal responses, and retention signals for Malaysian nonprofits — then hand you a plain-language brief your board can act on.
Primary engagement
Donor App Analytics Assessment
A fixed-scope review of how supporters move through your donor-facing app — from first open to second gift.
- Gift frequency, lapsed cohorts, and recurring-give health
- Appeal attribution across campaigns you already run
- A written brief plus a 90-minute walkthrough with your fundraising lead
From the field
What clients notice after a review
We finally saw which Deepavali appeal actually brought second gifts — not just first-time opens. The brief was blunt where our app flow slowed people down.
Farah N., fundraising coordinator, Klang Valley education fund
The walkthrough ran long because our board chair kept asking follow-ups. Worth it — though I wish we had booked the monthly reporting earlier.
Mei Ling T., programme director, Penang health nonprofit
Field notes
Guides for donor-app decisions
What to redact before you share a donor export
A short checklist so analytics work can proceed without circulating national ID numbers or full payment details.
Three questions your board will ask about the donor app
Prepare answers on attribution, recurring health, and drop-off points before the analytics brief reaches the table.
Ready to open the books on your donor app?
Tell us which campaigns matter this quarter. We reply within two working days.
Write to the Ipoh desk